Search Engine Optimization (SEO)
What is Search Engine Optimization?
SEO is defined by moz.com as, “A marketing discipline focused on growing visibility in organic (non-paid) search engine results.” Simply, search engine optimization is a filter of relevance to help grow traffic coming to your website. There are many things that go into search engine optimization, from text to tags, to links and overall structure. Even a small amount of implementing SEO to your website can make a big difference.
Why is it important?
Essentially, SEO is important and necessary to drive as many users as possible to your website; good use of SEO = more site traffic. Most internet users go to a search engine when trying to find a website about any particular topic, and every website in-turn has a ranking. Being in the top results of a search engine, such as Google, is extremely important, especially considering 94 percent of users do not look onto the 2nd page of a Google search, and about 63 percent of people only look to the first three results or “The Golden Triangle” of the search list. Use keywords that have relevance to your site for search engines to grab onto. Also, work to create backlinks to your site that originate from other sources. I think SEO is important because it plays a large part in making or breaking a website. If used correctly, your website can be seen by thousands or more, used incorrectly, your website may not be seen at all.
How does it play a part in work and school?
Search engine optimization will play a large part in Comm404 while the class creates live websites for St. Cloud State student organizations. Good use of SEO will draw more people to the site and promote the student club to a wider audience. SEO will also be important in most mass communication student’s future careers. Whether in journalism, broadcast, PR, or advertising, we will all be dealing with online content, and our bosses will probably be quite impressed if we know how to use SEO effectively.