Magazine Body Text

Very important, but much less talked about, the body text (or body copy), if done correctly, in a magazine should go unnoticed. It should be smooth and not interfere with viewer readability. The text should be intriguing and easy to read and not put off a reader flipping through the magazine. This information is important for any designer, and knowing the rules for magazine body text can be applied to many different projects. This information is particularly important for me to learn before beginning our magazine project in SCSU’s Art 320 class.

Keys to Magazine Body Text:

  • Choose a font that fits with your publication.
    • Don’t use a bold, design font for body copy; it is too distracting and difficult to read.
  • Increase the leading for easier readability.
  • Be consistent in layout and font.
  • Only ever use Left or Justified to align body text.
  • The paragraph just below the subhead does not have to be indented.
    • Instead, consider using a drop cap.
    • Never indent a paragraph beginning with a drop cap.
Fast Company Magazine spread, April 2013. Showing body copy layout, text wraps
Fast Company Magazine spread, April 2013. Showing body copy layout, text wraps, pull quote, caption, etc.
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