Rolls the selected image onto a sheet of paper by first using plates to transfer the image onto a rubber “blanket.” Offset is often used in more professional settings to print large quantities cost effectively. It gives a crisp final product with accurate color payoff. Offset provides a large variety of colors with the option of spot colors, paper types, and finishes. This printing still holds a large grasp on the industry and still prints superior over digital.
Instead of large scale rolls, digital printing uses toner or liquid ink. Digital printing, although it is not always the same high quality payoff as offset printing, is much more versatile and easier for the “average user” to understand. Digital is better to use in-house for businesses. As offset produces good quality prints on a large scale, or large quantities, digital printing is inexpensive for making lower minimum quantities. A large strength of digital is the use of variable data. The technology of digital printing is fairly new but has made a tremendous impact on the industry.
Both offset and digital printing are widely used for a variety of reason. Each has their benefits and drawbacks, but give users and customers the end result they desire in different ways.